Printable Welcome Home

The low initial price of a new printer, for example, is often a deceptive lure. The experience was tactile; the smell of the ink, the feel of the coated paper, the deliberate act of folding a corner or circling an item with a pen. 1 Furthermore, studies have shown that the brain processes visual information at a rate up to 60,000 times faster than text, and that the use of visual tools can improve learning by an astounding 400 percent. The brief is the starting point of a dialogue. 71 This eliminates the technical barriers to creating a beautiful and effective chart. This was the moment I truly understood that a brand is a complete sensory and intellectual experience, and the design manual is the constitution that governs every aspect of that experience.