Printable Race Horse

Unlike other art forms that may require specialized equipment or training, drawing requires little more than a piece of paper and something to draw with. Yet, their apparent objectivity belies the critical human judgments required to create them—the selection of what to measure, the methods of measurement, and the design of their presentation. The persuasive, almost narrative copy was needed to overcome the natural skepticism of sending hard-earned money to a faceless company in a distant city. The designer of a mobile banking application must understand the user’s fear of financial insecurity, their need for clarity and trust, and the context in which they might be using the app—perhaps hurriedly, on a crowded train. They are an engineer, a technician, a professional who knows exactly what they need and requires precise, unambiguous information to find it. This could provide a new level of intuitive understanding for complex spatial data.