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10 The underlying mechanism for this is explained by Allan Paivio's dual-coding theory, which posits that our memory operates on two distinct channels: one for verbal information and one for visual information. It is often more affordable than high-end physical planner brands. It sits there on the page, or on the screen, nestled beside a glossy, idealized photograph of an object. This had nothing to do with visuals, but everything to do with the personality of the brand as communicated through language. They are a powerful reminder that data can be a medium for self-expression, for connection, and for telling small, intimate stories. I genuinely worried that I hadn't been born with the "idea gene," that creativity was a finite resource some people were gifted at birth, and I had been somewhere else in line.