Customizable Gift Tags Printable

This is the single most important distinction, the conceptual leap from which everything else flows. This is the catalog as an environmental layer, an interactive and contextual part of our physical reality. In these instances, the aesthetic qualities—the form—are not decorative additions. Yet, to suggest that form is merely a servant to function is to ignore the profound psychological and emotional dimensions of our interaction with the world. Let us examine a sample page from a digital "lookbook" for a luxury fashion brand, or a product page from a highly curated e-commerce site. I have come to see that the creation of a chart is a profound act of synthesis, requiring the rigor of a scientist, the storytelling skill of a writer, and the aesthetic sensibility of an artist.